Social Media For E-Commerce: A Quick Guide
People nowadays spend the majority of their time on social media, sharing posts, liking photos, messaging friends, and creating videos. Aside from all of these activities, people are also using social media as a purchasing guide. According to extensive research, 43% of internet users use social media to search for products and discover brands. Social and e-commerce is a method of direct advertising and selling products through various social media channels. Customers can buy from their favorite e-commerce sites , such as Facebook or Instagram, via in-app purchases or links to a brand's e-commerce website. Customers can customize what they see based on their preferences, and it uses tailored advertisements and personalization to increase the likelihood of them purchasing a product. Many businesses are capitalizing on how customers use these platforms to purchase products and expanding their operations to social media platforms such as Facebook and Pinterest. Social commerce is th