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Showing posts with the label Digital Marketing budget

Throw Out Your Digital Marketing Budget Planning Playbook for 2022

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Your 2022 budgets for digital marketing have likely tested deep waters cause of another unexpected intervention by the COVID-19 pandemic in the form of omicron. There has been a lot of economic uncertainty which has made it quite unnerving, to begin with. It would be almost laughable at this point if we thought that we had scope for determining the future.   But there's something that comes with indomitable courage and as of now, marketers are again being asked to do the impossible again. The clients and stakeholders alike are asking around to calculate the 2022 Digital Marketing budget no matter how turbulent the future may be.   Throw out your budgeting playbook for 2022.   Most budgeting processes run on a simple principle. The mid-to-large companies always put their best foot forward to distil the dynamic and unpredictable future of digital marketing into spreadsheets. Even in a “normal” year, where there are no visible economic calamities, the pace of change is not slow

Stop Building Traffic, and Start Converting It. Here’s How- Haarty Hanks

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  When you practice and implement plans and focus on the creation of traffic, there are certain seo strategies that you need to take care of. It is also to be kept in mind that there cannot be perfect utilization, if the amount of traffic desired, has not come on the website. Also, you can not concentrate on your sales without indulging in converting traffic.   If a website contains loads of exciting ideas but does not have any strategy for implementation, then social media campaign generally fails miserably. The ideas alone can not hold in for long. You can only taste success through the optimization of site conversions. Also, take notes of various other issues like that of the bounce rate. If your landing page happens to have a high bounce rate yet the conversion numbers keep staggering, then it indicates that your marketing strategy requires quite some serious seo strategies.   When you understand the conversion game it will become incredibly easy for you to build a very strong