Remarketing vs Retargeting: Which is Better for Marketing
Remarketing and retargeting are two terms that many PPC advertisers interchange. But if you want to apply either of these tactics effectively, you need to be aware of how they differ from one another. Remarketing vs retargeting This was one of the questions we covered in a recent guide to Google Ads remarketing. The key distinction between retargeting and remarketing is: · Retargeting largely makes use of paid advertisements to re-engage website or social media profile visitors. · Remarketing largely makes use of email to re-engage previous clients who have already used your brand's services. · Retargeting's primary focus in terms of marketing objectives is luring website users back to it so they can convert. Keep in mind that while the best-performing campaigns often reach a maximum conversion rate of around 9%, the average PPC conversion rate is less than 4%. Regardless of how you measure it, the majority (90+%) of the traffic you pay a lot of