Haarty Hanks - Digital Marketing Solutions

  Remarketing and retargeting are two terms that many PPC advertisers interchange. But if you want to apply either of these tactics effectively, you need to be aware of how they differ from one another.   Remarketing vs retargeting This was one of the questions we covered in a recent guide to Google Ads remarketing. The key distinction between retargeting and remarketing is: ·          Retargeting largely makes use of paid advertisements to re-engage website or social media profile visitors. ·          Remarketing largely makes use of email to re-engage previous clients who have already used your brand's services. ·          Retargeting's primary focus in terms of marketing objectives is luring website users back to it so they can convert. Keep in mind that while the best-performing campaigns often reach a maximum conversion rate of around 9%, the average PPC conversion rate is less than 4%.   Regardless of how you measure it, the majority (90+%) of the traffic you pay a lot of

  What is Social Media Marketing? In a nutshell, Social Media Marketing is the advertising and promotion of a brand and product on various social media platforms in order to increase sales, drive more website traffic, and build brand authenticity. The well-known social media networks among users include Facebook, Twitter, YouTube, LinkedIn, Pinterest, Instagram, Tumblr, Reddit, Snapchat, etc. The major reason for using these platforms is to publish intriguing material that social media users can share to aid a business in increasing brand visibility. And with 2.45 billion members, Facebook is thought to have the most people overall. The number of unique mobile internet users grows yearly, which motivates mobile users to spend more time on social networking platforms. You can calculate the total number of users on various social media sites by looking at the statistics shown below. Social media is regarded by the majority of businesses as being the most important channel for interactin

  Bringing in new clients is the most important thing for any organization. Too frequently, it might seem like a passive procedure where you wait for people to bite. By utilizing lead generation, you may connect with potential clients and start building a relationship in order to draw them into your marketing funnel. SEO lead generation is one of the most important marketing practices. In fact, it was listed as the most important content marketing goal by 85 per cent of marketers. At the same time, 61% said that generating high-quality leads was one of their most difficult challenges. Search marketing and lead generation are inextricably linked because they are both at the top of the "marketing funnel" in the awareness phase, where customers are initially drawn to your company. You can increase the number of potential customers who visit your site by utilizing tactics that leverage strong SEO and lead generation practices. Search engines have become better at recognizi

  Here are a few tried-and-true suggestions for improving the usability of the navigation on your website. 1. Carefully plan your website's navigation system. Your website's goals should be taken into consideration when creating the navigation menu. Are you attempting to persuade the visitor to get in touch with you for more details? Are you attempting to sell something? Or does your website offer insightful content that positions your business as a subject-matter authority? The navigation structure will need to be approached differently in each of these various scenarios.  2. Set Menu Items in Priority The navigation structure of your website should function like a funnel, with visitors entering at the top and being guided to whatever they are looking for. For instance, your menu should have a clear priority, with the most crucial options standing out. It's helpful to know that the items on the menu that are close to the top and bottom get the most attention from customers

  In today's digital landscape, construction firms require a website that serves as a marketing platform rather than just a pretty calling card. True, many transactions are completed with a handshake, but competition is fierce, and buyers are conducting more research before signing on the dotted line. When people search for you online, if you don't rank and your website is terrible, you won't appear legitimate. We've met with a number of construction companies looking to update their websites, and it's clear that the industry is falling behind in terms of SEO and other digital marketing efforts. Now is an excellent time to invest in digital marketing and establish yourself as an industry leader. Allocating a portion of your marketing budget to SEO will position your company for long-term growth and an increase in profits. Remember, SEO is more than just optimizing your website for search engines. It optimizes people as well. When done correctly, SEO improves y

  PPC has numerous advantages for small businesses . A successful PPC campaign can help a business grow and generate profit faster than any other online marketing method. PPC is an excellent way to reach your target audience at precisely the right time and when they are ready to convert. What is PPC? Pay Per Click, PPC is one of the tools available to promote a business online. The PPC model is popular because it works in such a straightforward manner. Simply put, you run the ads and only pay when someone clicks on them. You can use a variety of Pay Per Click platforms, but the most well-known are Google Ads and Bing Ads. 1. Quick Results Businesses are looking for quick results. PPC is perhaps the quickest way to launch an ad campaign and see immediate results. To make things easier, if you already have a website, you can quickly create an Adwords account, set up your digital ads , and run them on the Google network to begin receiving traffic. This is a very simplified expla

Looking for the best digital marketing agencies in the UK? Here is a list of the top digital marketing companies in the UK that can provide you with online reputation management services. Hiring a digital marketing consultant has become essential for social media marketing, online marketing, and lead generation. It is no secret that the type of analysis available through digital marketing methods is far more effective in decision-making than traditional marketing methods. Not only does digital marketing aid in the generation of more sales leads, but it also provides an accurate ROI analysis. The following is a list of the top online marketing companies in the United Kingdom:   SmartSites SmartSites is a multi-award-winning website design and digital marketing firm specializing in search engine marketing ( SEO & PPC ). Alex and Michael Melen, brothers who grew up with a passion for all things digital, founded SmartSites. SmartSites quickly became one of America's fastest-