Easy ways to curate your push notification strategy


 Push notifications are a bit off in the middle when it comes to viewers' discretion. While they are immensely effective in a marketer’s toolkit, they also are often seen as very invasive by users. For a marketer, Push notification is another way of attracting user attention and helping them connect to potential clients.

 The Push notification web is often impersonal and may be considered interruptive. For a push notification strategy to succeed and make profits, marketers should understand the user experience and accordingly build a strategy that revolves around it.

 There are various ways to help leverage these notifications. It may in turn help you get customers who are interested to engage with your brand. According to statistics, 80% of Internet users are known to own a smartphone, and 42%  of them have push notifications enabled at all times. With such statistics, it becomes even more essential to build a greater chance of building top-of-mind awareness. Plan accordingly and if you can get your push notifications right that's a jackpot hit.  Marketers can invest in building a brilliant push notification strategy and the result is nothing except success.

 What exactly are Push Notifications?

 Push notifications are a way to get SMS & email notification to the customer’s phone. All these are sent via the Push notification web and don't require the opening of any app. For instance, if you have the Facebook app installed on your phone, you are entitled to receive push notifications for new messages, friend requests, and every other activity. Push notifications can also be reminders of events like that if birthdays, regular updates, new feature announcements, and even various offers on products and services.

 There are three major categories of push notifications:

Knowing the categories shall help you decide which one you wish to invest in.

Web push notifications: These are designed to show up on your desktop or laptop. They pop up mostly when you’re actively using your browser. They’re used to increase website visits and can boost engagement to a great extent.

 Desktop push notifications: These announcements occur on your desktop or laptop screens, primarily from the apps already installed on your system.

 Mobile app push notifications: These notifications are triggered by apps that have been installed on the device that you use. They’re usually displayed on your lock screen or the notification center. They are known to store your personal information and send you SMS & email notifications accordingly.

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