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How & Why Evergreen Content Can Help Your Team What is evergreen content?

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  Blog writing can be really hard and that's no news. You not only have to decide on the keywords and the most appealing topics. Also writing topics isn't enough. As you pen down content, you also need to have solid Content strategies and you also need to consider whether these strategies can help you with your SEO.   The evergreen content answers a lot of your most frequently asked questions. Also, it refrains from becoming outdated quickly and accordingly draws in a natural stream of steady organic traffic. The aim of these posts is also to answer questions with a lot of longevity and shareability. Once you create a post, you also need to remember that though it may take some time, views can organically increase over time.   The evergreen content will always live up to the hype.   Evergreen content is known to be versatile and is known to be self-sustaining content. The content marketing team must be cautious of all the steps that are needed to be taken. Also, remember

Throw Out Your Digital Marketing Budget Planning Playbook for 2022

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Your 2022 budgets for digital marketing have likely tested deep waters cause of another unexpected intervention by the COVID-19 pandemic in the form of omicron. There has been a lot of economic uncertainty which has made it quite unnerving, to begin with. It would be almost laughable at this point if we thought that we had scope for determining the future.   But there's something that comes with indomitable courage and as of now, marketers are again being asked to do the impossible again. The clients and stakeholders alike are asking around to calculate the 2022 Digital Marketing budget no matter how turbulent the future may be.   Throw out your budgeting playbook for 2022.   Most budgeting processes run on a simple principle. The mid-to-large companies always put their best foot forward to distil the dynamic and unpredictable future of digital marketing into spreadsheets. Even in a “normal” year, where there are no visible economic calamities, the pace of change is not slow

What are Geofencing Marketing and its benefit to the business?

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 Geofencing marketing is an effective and smart marketing strategy. They can help get more local customers and also this strategy works by letting you target customers as they get physically closer to your business. The motto is to send irresistible offers to potential customers to make an impact and increase engagement.   5 benefits of using geofencing marketing are as stated below:   1. Geofencing makes it very easy to reach out to potential customers. Geofencing allows you to extend your reach to potential customers at the right time. This helps you to build the required intensity. The GMB benefits for business are varied and they work on a barrier system. This lets you reach customers as soon as they enter that set location virtually.   2. Enhancement of local sales Geofencing marketing helps local businesses like no other. Not only do they help you build a better local marketing campaign but they also help you to lure in customers. Your small business is just a click

Easy ways to curate your push notification strategy

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 Push notifications are a bit off in the middle when it comes to viewers' discretion. While they are immensely effective in a marketer’s toolkit, they also are often seen as very invasive by users. For a marketer, Push notification is another way of attracting user attention and helping them connect to potential clients.   The Push notification web is often impersonal and may be considered interruptive. For a push notification strategy to succeed and make profits, marketers should understand the user experience and accordingly build a strategy that revolves around it.   There are various ways to help leverage these notifications. It may in turn help you get customers who are interested to engage with your brand. According to statistics, 80% of Internet users are known to own a smartphone, and 42%  of them have push notifications enabled at all times. With such statistics, it becomes even more essential to build a greater chance of building top-of-mind awareness. Plan accordin

Stop Building Traffic, and Start Converting It. Here’s How- Haarty Hanks

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  When you practice and implement plans and focus on the creation of traffic, there are certain seo strategies that you need to take care of. It is also to be kept in mind that there cannot be perfect utilization, if the amount of traffic desired, has not come on the website. Also, you can not concentrate on your sales without indulging in converting traffic.   If a website contains loads of exciting ideas but does not have any strategy for implementation, then social media campaign generally fails miserably. The ideas alone can not hold in for long. You can only taste success through the optimization of site conversions. Also, take notes of various other issues like that of the bounce rate. If your landing page happens to have a high bounce rate yet the conversion numbers keep staggering, then it indicates that your marketing strategy requires quite some serious seo strategies.   When you understand the conversion game it will become incredibly easy for you to build a very strong

The Ultimate Reasons Why You Need SEO Service for Your Website

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  The Ultimate Reasons Why You Need SEO Service for Your Website Search engine optimization or SEO services is a combination of strategies that help in improving a website’s rankings in search engine results. It comes inclusive of identifying the keywords and phrases that your target audience uses. This can be searched in accordance to the products or services that they are looking for. Often professional and the best available SEO company is hired to develop the best marketing strategies.   Reasons Why a Website Needs SEO Optimization:              ●      It helps in building the brand : Branding is often considered to be a very traditional marketing strategy. It is also to be taken into account that SEO falls firmly into the digital category. The formulation and building of a brand require a lot of planning considering what your company provides and what others say about it. You can essentially hire any experienced SEO services agency for professional help. ●      An optimized

Significance and Importance of Writing Meta Tags For SEO

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Significance and Importance of Writing Meta Tags For SEO Introduction Today is the age of the internet. All the information in the world is harnessed over the internet. Most often, we all refer to the internet for all the answers we need. That is the reason search engines have come to play. The SEO service has mainly boomed in the past few years. SEO stands for Search Engine Optimization. It is termed to make the best use of any search engine given. The quantity of website traffic needs to be increased, and the visibility of web pages to the users should be increased as well. That leads to more usage and hence, more earning of a web page. Significance of Meta Tags The speed of its response characterizes a search engine. Lesser the response time, faster are the results and more is its usage. A Meta Description or a Meta Tag is a text of about 150 characters. It comprises of the keywords present in the text. It is constructed in a way to offer a glimpse of the content cont