What’s new in PPC: June 2023 industry updates
What is PPC? PPC is an abbreviation for pay-per-click. PPC marketing is a type of internet marketing in which advertisers are paid each time a user clicks on one of their advertisements. The most prevalent type of PPC management services is through search engines like Google advertisements, in which marketers bid on keywords and their advertisements display at the top of search engine results pages (SERPs) when those keywords are searched for. PPC advertising may also be done on social media platforms such as Facebook and Instagram, as well as on websites through display advertising. PPC is a type of online advertising that uses search engines as well as other channels such as video advertisements on YouTube and picture ads on Instagram/Facebook. PPC agency London allows marketers to bid on particular keywords or phrases for which they want their adverts to appear in search engine results. When a user searches for one of those keywords or phrases, the advertiser's ad will sh