Haarty Hanks - Digital Marketing Solutions

Currently, there is no question that the internet has changed the way in which businesses reach their target market. These days’ promotional strategies are no longer a preserve of print and broadcast media because the virtual space made possible by the internet and technology seems to be taking over the bulk of advertising. Increasingly, it has become even more important for small and established businesses to adopt very aggressive tactics to gain an edge over their competitors besides the need to comply with changing consumer trends. Now more than ever before an integrated online marketing approach is vital a successful business. Digital Marketing Solutions Thanks to digital marketing solutions , businesses can easily reach out to their potential clients and grab their portion of the market much more effectively. Well, whether the business has just started out or you are pushing an already established brand, digital marketing techniques have many advantages including:-...

Everybody wants to have a wonderfully designed website, and yet, it’s surprisingly tricky. So, what is it that prominent designers know that the rest of us don’t? The key to great web design is quite simple: you’ve must understand the universal rules of good design and apply them. 1. Learn the fundamental rules of type design Web Design and Development The key to fantastic web design is remembering that the web is just a bunch of text, a basic typography design. There are only a few basic rules that all websites should follow: For headlines: ●      Make them bold and simple to scan ●      San serif typefaces are excellent for headlines because they are super firm and comfortable to read at bigger sizes. ●      For body text, you should maximise legibility. ●      Make the font-size much more significant than you think is needed, minimum 16px are recommended. ●    ...

Pay-per-click (PPC) campaigns can be a handy way of getting traffic to your website and leads to your business, which should hopefully convert into sales. Although PPC seems simple at first, there are multiple ways of managing your PPC campaign to keep it efficient and cost-effective too. Use PPC site metrics. The Google AdWords PPC campaign platform has loads of variable metrics that allow you to assess the success of your marketing campaigns based on which parameters are most vital to your business. You can see how every penny is being spent, as well as keeping track of how much revenue you are getting for every ad you are running on PPC. You can also see the performance of each keyword and find out ones which are just encouraging non-productive clicks. Use these metrics to continually improve and adjust your keyword selections as well as ads to remove keywords resulting in non-converting clicks, reduce your bounce rate, and boost your conversions. Uti...

The internet remains a reliable source of information, and currently, consumers are progressively turning to it in their search for various products and services. As a result, any business that wants to push their merchandise online must take seriously the makeup of their website to realise any significant success. The size of a company notwithstanding, every brand should strive to have a professional website considering the potential of maintaining an established online reputation. Naturally, when it comes to showcasing goods and services initial impressions are quite telling of the overall efficiency and quality of a business. As such, the appeal website would most certainly make the difference between gaining customers and losing them in the first instance. The best way to go around the technicalities and creative touches that comes with putting up an exceptional website is hiring a web design and development company . With expert hands working on every element from start ...