Haarty Hanks - Digital Marketing Solutions

Irrespective of the fact, if a company is a start-up or a small business, it is highly crucial to make use of the high-grade social media marketing strategy to promote a business. If something goes wrong in the social media campaign, the company is likely to get impacted negatively. But, hiring the knowledgeable and experienced people in the field can do wonders for your business. Here are a few valuable tips that you can follow while taking help of the professionals. Proper and timely planning Small-time marketers are of the opinion that SMM is all about the starting an account and to share few regular updates. If a favourable response is not availed, then they assume that social media is not working. The dilemma here is that a practical strategy is not designed with a thought. Clients’ engagement Social Media Marketing Focussing on a regular meeting with the customers is necessary. The budding entrepreneur will be able to engage with the customers through the prom

Everybody wants to have a wonderfully designed website, and yet, it’s surprisingly tricky. So, what is it that prominent designers know that the rest of us don’t? The key to great web design is quite simple: you’ve must understand the universal rules of good design and apply them. 1. Learn the fundamental rules of type design Web Design and Development The key to fantastic web design is remembering that the web is just a bunch of text, a basic typography design. There are only a few basic rules that all websites should follow: For headlines: ●      Make them bold and simple to scan ●      San serif typefaces are excellent for headlines because they are super firm and comfortable to read at bigger sizes. ●      For body text, you should maximise legibility. ●      Make the font-size much more significant than you think is needed, minimum 16px are recommended. ●      Lines should never be longer than 50-60 characters long. 2. Pick a robust typeface, and mayb

Pay-per-click (PPC) campaigns can be a handy way of getting traffic to your website and leads to your business, which should hopefully convert into sales. Although PPC seems simple at first, there are multiple ways of managing your PPC campaign to keep it efficient and cost-effective too. Use PPC site metrics. The Google AdWords PPC campaign platform has loads of variable metrics that allow you to assess the success of your marketing campaigns based on which parameters are most vital to your business. You can see how every penny is being spent, as well as keeping track of how much revenue you are getting for every ad you are running on PPC. You can also see the performance of each keyword and find out ones which are just encouraging non-productive clicks. Use these metrics to continually improve and adjust your keyword selections as well as ads to remove keywords resulting in non-converting clicks, reduce your bounce rate, and boost your conversions. Uti

For most consumers in the 21st Century, their first awareness of business is by discovering it online. That’s why every business must have a robust online presence. Not only will this improve your brand’s reputation, but it will also establish you as a trusted authority figure. Both of which can help more clients discover you and the products and services that you offer. Here are four smart methods that will not only grow your online presence but also attract more clients. 1. Optimise Your Website Whether you’re beginning from the scratch or renewing your current website, make sure that it’s correctly optimised to be responsive, loads quickly, includes a click-to-call-button, has updated data. Your site should be tuned to be easy on the eyes. Depending on the type and size of your company, you may need to take your website a step further and add advanced features such as a live chat or build a mobile application . Online Presence 2. Choose Your Social Channels Smartly