Haarty Hanks - Digital Marketing Solutions

  Over the past decade, podcasting has gained popularity amongst marketers and consumers alike. Podcasts are a form of audio content that can be accessed on-demand and have been used for entertainment, education, and informational purposes. The popularity of podcasting has made it a viable option for digital marketers to engage with their audience and promote their brands. Following are some benefits of podcasting for your digital marketing strategy are as below: ●         It provides a platform for brands to connect with their audience in a more intimate and engaging manner. Unlike other forms of digital marketing, podcasts allow marketers to provide a more personable touch. The usage of the human voice can evoke emotions, build trust, and ultimately lead to loyalty toward the brand. ●         Its growing popularity. Podcasting as an industry has grown tremendously over the years. In 2019, over half of Americans claimed to have listened to podcasts, marking a significant increase from

  Digital PR is the process of obtaining connections and brand positions on digital distributions via acquired media strategies. Although digital public relations have been around for a while, the cutting-edge understanding is a genuinely new one that has made significant strides since 2017. What is now known as digital PR was originally a combination of content promotion and what was essentially known as external link establishment. It was once referred to as 'linkbait,' but times have changed dramatically since then. Digital PR packages merge into one, creating a more current space that covers both and separates itself from various types of content creation (such as substance with a positioning strategy) and other external link establishment strategies. Digital PR Development Digital PR is the regular development of conventional PR however centers around the digital circle and acquiring arrangements in web-based distributions. It's likewise saturated with Web optimizatio

  People nowadays spend the majority of their time on social media, sharing posts, liking photos, messaging friends, and creating videos. Aside from all of these activities, people are also using social media as a purchasing guide. According to extensive research, 43% of internet users use social media to search for products and discover brands. Social and e-commerce is a method of direct advertising and selling products through various social media channels. Customers can buy from their favorite e-commerce sites , such as Facebook or Instagram, via in-app purchases or links to a brand's e-commerce website. Customers can customize what they see based on their preferences, and it uses tailored advertisements and personalization to increase the likelihood of them purchasing a product. Many businesses are capitalizing on how customers use these platforms to purchase products and expanding their operations to social media platforms such as Facebook and Pinterest. Social commerce is th

  In today's digital landscape, construction firms require a website that serves as a marketing platform rather than just a pretty calling card. True, many transactions are completed with a handshake, but competition is fierce, and buyers are conducting more research before signing on the dotted line. When people search for you online, if you don't rank and your website is terrible, you won't appear legitimate. We've met with a number of construction companies looking to update their websites, and it's clear that the industry is falling behind in terms of SEO and other digital marketing efforts. Now is an excellent time to invest in digital marketing and establish yourself as an industry leader. Allocating a portion of your marketing budget to SEO will position your company for long-term growth and an increase in profits. Remember, SEO is more than just optimizing your website for search engines. It optimizes people as well. When done correctly, SEO improves y

  PPC has numerous advantages for small businesses . A successful PPC campaign can help a business grow and generate profit faster than any other online marketing method. PPC is an excellent way to reach your target audience at precisely the right time and when they are ready to convert. What is PPC? Pay Per Click, PPC is one of the tools available to promote a business online. The PPC model is popular because it works in such a straightforward manner. Simply put, you run the ads and only pay when someone clicks on them. You can use a variety of Pay Per Click platforms, but the most well-known are Google Ads and Bing Ads. 1. Quick Results Businesses are looking for quick results. PPC is perhaps the quickest way to launch an ad campaign and see immediate results. To make things easier, if you already have a website, you can quickly create an Adwords account, set up your digital ads , and run them on the Google network to begin receiving traffic. This is a very simplified expla

In the world of digital marketing, artificial intelligence (AI) and SEO can help to streamline and improve marketing campaigns. It can also reduce the possibility of human error. While much of the digital marketing world still relies on human creativity, an AI program may be able to create a report based solely on data. However, the human touch is still required to truly connect with your customers. As AI marketing becomes more mainstream, here are some of the innovations that could have an impact on the industry. Curation and creation of content Content marketing has now grown into a multibillion-dollar industry. It's so common that some people think it's the only way to market. AI has the ability to curate and generate content, as well as distribute it to the appropriate people and platforms. On a basic level, this technology automates the content generation, but in the future, AI could generate viable topics for writers or even develop initial drafts of content bas

Your 2022 budgets for digital marketing have likely tested deep waters cause of another unexpected intervention by the COVID-19 pandemic in the form of omicron. There has been a lot of economic uncertainty which has made it quite unnerving, to begin with. It would be almost laughable at this point if we thought that we had scope for determining the future.   But there's something that comes with indomitable courage and as of now, marketers are again being asked to do the impossible again. The clients and stakeholders alike are asking around to calculate the 2022 Digital Marketing budget no matter how turbulent the future may be.   Throw out your budgeting playbook for 2022.   Most budgeting processes run on a simple principle. The mid-to-large companies always put their best foot forward to distil the dynamic and unpredictable future of digital marketing into spreadsheets. Even in a “normal” year, where there are no visible economic calamities, the pace of change is not slow

 Geofencing marketing is an effective and smart marketing strategy. They can help get more local customers and also this strategy works by letting you target customers as they get physically closer to your business. The motto is to send irresistible offers to potential customers to make an impact and increase engagement.   5 benefits of using geofencing marketing are as stated below:   1. Geofencing makes it very easy to reach out to potential customers. Geofencing allows you to extend your reach to potential customers at the right time. This helps you to build the required intensity. The GMB benefits for business are varied and they work on a barrier system. This lets you reach customers as soon as they enter that set location virtually.   2. Enhancement of local sales Geofencing marketing helps local businesses like no other. Not only do they help you build a better local marketing campaign but they also help you to lure in customers. Your small business is just a click