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Showing posts with the label Digital Marketing planning

How & Why Evergreen Content Can Help Your Team What is evergreen content?

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  Blog writing can be really hard and that's no news. You not only have to decide on the keywords and the most appealing topics. Also writing topics isn't enough. As you pen down content, you also need to have solid Content strategies and you also need to consider whether these strategies can help you with your SEO.   The evergreen content answers a lot of your most frequently asked questions. Also, it refrains from becoming outdated quickly and accordingly draws in a natural stream of steady organic traffic. The aim of these posts is also to answer questions with a lot of longevity and shareability. Once you create a post, you also need to remember that though it may take some time, views can organically increase over time.   The evergreen content will always live up to the hype.   Evergreen content is known to be versatile and is known to be self-sustaining content. The content marketing team must be cautious of all the steps that are needed to be taken. Also, remember

Throw Out Your Digital Marketing Budget Planning Playbook for 2022

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Your 2022 budgets for digital marketing have likely tested deep waters cause of another unexpected intervention by the COVID-19 pandemic in the form of omicron. There has been a lot of economic uncertainty which has made it quite unnerving, to begin with. It would be almost laughable at this point if we thought that we had scope for determining the future.   But there's something that comes with indomitable courage and as of now, marketers are again being asked to do the impossible again. The clients and stakeholders alike are asking around to calculate the 2022 Digital Marketing budget no matter how turbulent the future may be.   Throw out your budgeting playbook for 2022.   Most budgeting processes run on a simple principle. The mid-to-large companies always put their best foot forward to distil the dynamic and unpredictable future of digital marketing into spreadsheets. Even in a “normal” year, where there are no visible economic calamities, the pace of change is not slow