Haarty Hanks - Digital Marketing Solutions

  Over the past decade, podcasting has gained popularity amongst marketers and consumers alike. Podcasts are a form of audio content that can be accessed on-demand and have been used for entertainment, education, and informational purposes. The popularity of podcasting has made it a viable option for digital marketers to engage with their audience and promote their brands. Following are some benefits of podcasting for your digital marketing strategy are as below: ●         It provides a platform for brands to connect with their audience in a more intimate and engaging manner. Unlike other forms of digital marketing, podcasts allow marketers to provide a more personable touch. The usage of the human voice can evoke emotions, build trust, and ultimately lead to loyalty toward the brand. ●         Its growing popularity. Podcasting as an industry has grown tremendously over the years. In 2019, over half of Americans claimed to have listened to podcasts, marking a significant increase from

  Digital marketing is the practise of distributing advertising using online resources including websites, email, social media, and mobile applications. It is the method of organisations promoting product, services, and brands through online media channels. Customers conduct most of their product research online. According to Think with Google marketing insights, 48% of buyers begin their searches on search engines, 33% go to brand websites, and 26% utilise smartphone applications. When a small business initially opens its doors, it is traditional to concentrate on attracting the first clients. Print ads, coupon mailers, and even outdoor advertising are examples of traditional advertising tactics. Companies may feel that if they produce a good product or service, consumers will ultimately find their way to them. Take a look at the benefits of digital marketing and how digital marketing can utilise online platforms to help your business grow.   1. Identify the presence of internet use

  SEO (search engine optimization) is now a widely used online marketing tactic. While SEO has many advantages. Although the digital environment has undergone significant change in recent years, SEO is still a vital and successful marketing tactic. While an effective SEO strategy has many advantages. The following are a few advantages or benefits of SEO for the website : 1. Increased Traffic - The majority of impressions and clicks come from the top spots on search engine result pages, so ranking in these top spots can result in significant traffic increases for your website. The creation of informative and keyword-relevant title tags and meta descriptions, which appear in the result pages, is another focus of SEO. Enhancing click-through rates with optimized tags and descriptions encourages growth in qualified web traffic . 2. Cost-effectiveness - Because SEO targets users who are actively looking for your products and services online, it is one of the most affordable marketing stra

  Digital PR is the process of obtaining connections and brand positions on digital distributions via acquired media strategies. Although digital public relations have been around for a while, the cutting-edge understanding is a genuinely new one that has made significant strides since 2017. What is now known as digital PR was originally a combination of content promotion and what was essentially known as external link establishment. It was once referred to as 'linkbait,' but times have changed dramatically since then. Digital PR packages merge into one, creating a more current space that covers both and separates itself from various types of content creation (such as substance with a positioning strategy) and other external link establishment strategies. Digital PR Development Digital PR is the regular development of conventional PR however centers around the digital circle and acquiring arrangements in web-based distributions. It's likewise saturated with Web optimizatio

  People nowadays spend the majority of their time on social media, sharing posts, liking photos, messaging friends, and creating videos. Aside from all of these activities, people are also using social media as a purchasing guide. According to extensive research, 43% of internet users use social media to search for products and discover brands. Social and e-commerce is a method of direct advertising and selling products through various social media channels. Customers can buy from their favorite e-commerce sites , such as Facebook or Instagram, via in-app purchases or links to a brand's e-commerce website. Customers can customize what they see based on their preferences, and it uses tailored advertisements and personalization to increase the likelihood of them purchasing a product. Many businesses are capitalizing on how customers use these platforms to purchase products and expanding their operations to social media platforms such as Facebook and Pinterest. Social commerce is th

  In e-commerce marketing, keyword research is one of the hottest topics. Every other SEO task you carry out, such as choosing content topics, on-page SEO, content promotion, building backlinks, and internal linking, is impacted by it. Today's business owners attempt to develop their search engine optimization (SEO) plan, which requires a lot of labour while managing a company, inventory, and customer support. You must be aware of some extremely crucial and fundamental keyword search strategies when launching your business online, as this is the first step in your SEO strategy.   What exactly is keyword research? Keyword research is one of the SEO processes that will propel your SEO strategy forward. SEO and content writing are focused on the use of specific phrases and words on your website and blogs. The practise of identifying prevalent words in search engines such as Google, Bing, and others is known as keyword research. Understanding the correct search keywords will allow you

  Remarketing and retargeting are two terms that many PPC advertisers interchange. But if you want to apply either of these tactics effectively, you need to be aware of how they differ from one another.   Remarketing vs retargeting This was one of the questions we covered in a recent guide to Google Ads remarketing. The key distinction between retargeting and remarketing is: ·          Retargeting largely makes use of paid advertisements to re-engage website or social media profile visitors. ·          Remarketing largely makes use of email to re-engage previous clients who have already used your brand's services. ·          Retargeting's primary focus in terms of marketing objectives is luring website users back to it so they can convert. Keep in mind that while the best-performing campaigns often reach a maximum conversion rate of around 9%, the average PPC conversion rate is less than 4%.   Regardless of how you measure it, the majority (90+%) of the traffic you pay a lot of