5 Top Tips for Effective PPC Campaign Management

Pay-per-click (PPC) campaigns can be a handy way of getting traffic to your website and leads to your business, which should hopefully convert into sales. Although PPC seems simple at first, there are multiple ways of managing your PPC campaign to keep it efficient and cost-effective too.

Use PPC site metrics.
The Google AdWords PPC campaign platform has loads of variable metrics that allow you to assess the success of your marketing campaigns based on which parameters are most vital to your business. You can see how every penny is being spent, as well as keeping track of how much revenue you are getting for every ad you are running on PPC.

You can also see the performance of each keyword and find out ones which are just encouraging non-productive clicks. Use these metrics to continually improve and adjust your keyword selections as well as ads to remove keywords resulting in non-converting clicks, reduce your bounce rate, and boost your conversions.

Utilise Ad Extensions And Sitelinks
PPC Campaign Management
Site links allow you to include some different CTAs in one single PPC campaign, furnishing you the opportunity to test several ads and landing pages within a single campaign, so that you can see which are getting the most clicks and conversions. Ad extensions allow you to include extra information about your business in your ads, helping to grow their visibility and relevance to people browsing the web.

Ad scheduling
AdWords’ handy scheduling tool helps you to choose when you run your online ads. For example, if you only wish your ads to run when your business is open during main trading hours, you can schedule them likewise. However, if you are running a seasonal marketing campaign, you may want to set your ads to run in the evenings and over weekends too to catch casual online, out-of-hours shoppers.

Create a remarketing campaign
A remarketing campaign can be instrumental in reaching previous website visitors. They will view your ads appear as they browse other related websites or when they search for keywords which are included in your AdWords campaign. This presents you with a chance to capture the business which you might have earlier missed out on during the person’s first visit to your site.

Import and optimise your PPC campaign into Bing
Although Bing has comparatively a smaller share of web traffic than Google, it can still be quite useful and productive for PPC campaigns. To save you the time and effort, plan and optimise your marketing campaigns for Google first, and then import them directly into Bing.
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