4 Smarter Ways to Grow Your Online Presence

For most consumers in the 21st Century, their first awareness of business is by discovering it online. That’s why every business must have a robust online presence. Not only will this improve your brand’s reputation, but it will also establish you as a trusted authority figure. Both of which can help more clients discover you and the products and services that you offer. Here are four smart methods that will not only grow your online presence but also attract more clients.

1. Optimise Your Website
Whether you’re beginning from the scratch or renewing your current website, make sure that it’s correctly optimised to be responsive, loads quickly, includes a click-to-call-button, has updated data. Your site should be tuned to be easy on the eyes. Depending on the type and size of your company, you may need to take your website a step further and add advanced features such as a live chat or build a mobile application.

Online Presence
Online Presence
2. Choose Your Social Channels Smartly
You’ve heard again and again that you must be active on social media. To engage and interact with influencers and consumers, social media is one of the highly effective medium to boost your online presence. But, you don’t have to be on every social media channel. Rather spreading yourself too thin, focus on one or two main social channels which you can efficiently manage and develop.

3. Go Beyond Blogging
Maintaining a blog not only boosts your online presence, but it also helps with defining your brand’s voice and creates trust since you’re generating and sharing highly valuable content. But, do not limit yourself to just blog posts when producing content. Rather, develop multiple forms of content that their consumers will find entertaining and informative. You can,

●     Create videos for YouTube or Vimeo.
●     Host a podcast.
●     Create an infographic.
●     Conduct and release a case study.
●     Publish an eBook or White Paper.
●     Hosting an online course, webinar and workshop.

4. Don’t Forget Guest Posts and Email Marketing
Despite all the latest tools and methods that help you grow your online presence, there are two 'tried & trusted' ways which shouldn’t be ignored. They are guest posts and email marketing.
Guest blogging, when done for the branding and not just for the links, will certainly help you in earning better credibility, help you achieve targeted exposure, and improve your website’s traffic. When starting an email marketing campaign, optimise it by segmenting your lists in engaged clients and new subscribers, crafting personalised messages and sending your emails at the right time for your audience.
Location: Suite F, Jubilee Centre, 10-12 Lombard Road, Wimbledon SW19 3TZ, United Kingdom

Comments

  1. Parker Taylor 11 January 2020 at 15:14

    Inspiring writings and I greatly admired what you have to say , I hope you continue to provide new ideas for us all and greetings success always for you..Keep update more information.. Top 5 online advertising channel to grow

    ReplyDelete

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