How to talk to your client effectively?

Client Relationships

When it comes to client relationships, communication is nearly everything. Poor communication decline engagement and eventually, the relationships, whereas excellent communication, can build and strengthen them in the long-term. Even digital marketing solutions, web design, and development companies need to rely on excellent client communication to take their business to the next level. Apart from SEO service, eCommerce website design, they need to focus on better communication and client servicing to scale their business.

Whether you are writing an email, talking with clients on the phone, or having an in-person conversation with them, you need to learn a few communication tactics. Here is what they are:

1. Your Tone of Voice

How you say, things are equally important to what you say. Pay attention to your tone of voice when you are on the phone with a client. Do you sound happy or sad? Upbeat or bored? Change your tone if your voice isn’t sounding right for the communication. Even if you have to fake it ‘til you make it!

2. Be Friendly

Whether you have a super upbeat and energetic personality or are calmer and laid-back doesn’t matter. Your positive, friendly, and personable attitude matters the most. Treat your customers like they are your old friends. When you have a phone conversation with them, take a genuine interest in their lives, and ask them how their day is going.

3. Say 'No' the Right Way

Try to avoid the word 'No,' as nobody likes them to hear bluntly. If you have exhausted all other options and 'No' is the only option left, at least phrase it in a more positive way. The way that you phrase your sentences makes a world of difference.

4. Practice Active Listening

Being a good listener makes a good conversationalist. When someone else is talking, are you taking in what they are saying? If yes, then avoid that. Active listening is not as simple as it sounds, it needs practice. And it will surely make all the difference for you.

5. Be Consistent

You also want to ensure consistency in messaging and the way that you communicate with your customers. From their very first interaction, your clients will develop specific expectations. If you are friendly and good listener the first time around and then come off as garrulous and stand-offish the next, your customer will inevitably be a bit thrown off.

6. Speak Their Language

Part of excellent communication is adapting your tone and style to the person that you are having a conversation with. If your customer uses a very formal tone, respond in a formal tone. If they are more casual and playful, then return similarly. Make your client to feel comfortable and have a stronger bond with you.

7. Pay Attention to Formatting

When styling your documents or emails, pay close attention to the formatting. To make your message more readable, maintain lists whenever possible. Bold, essential words or phrases. And use ample spacing throughout.