7 Best Web Design Navigation Practices

 


Here are a few tried-and-true suggestions for improving the usability of the navigation on your website.

1. Carefully plan your website's navigation system.

Your website's goals should be taken into consideration when creating the navigation menu. Are you attempting to persuade the visitor to get in touch with you for more details? Are you attempting to sell something? Or does your website offer insightful content that positions your business as a subject-matter authority? The navigation structure will need to be approached differently in each of these various scenarios.

 2. Set Menu Items in Priority

The navigation structure of your website should function like a funnel, with visitors entering at the top and being guided to whatever they are looking for. For instance, your menu should have a clear priority, with the most crucial options standing out. It's helpful to know that the items on the menu that are close to the top and bottom get the most attention from customers in this regard. Therefore, the most crucial pages ought to be listed here. You shouldn't anticipate receiving many messages if your "Contact Us" link is located somewhere around the middle of a 30-item drop-down menu.

3. Create separate menus for each category of visitor.

The best choice might be to place these two options in a very prominent location on the home page if you're trying to reach different audiences with the same website, such as employers and job seekers. This will spare one group of customers from having to sift through countless menu options that aren't appropriate for their needs at that specific time. A notable example of a major brand using this tactic on its website is The Muse.

4. Include Site Search Capabilities

According to research, websites with search functionality convert at a rate that is almost twice as high as those without it. It is very logical. Your visitors' ability to find what they're looking for on your site is greatly improved by a search engine. The more extensive and diverse the information on your website, the more critical the need for a site search function becomes.

5. Employ The Hamburger Menu

Although they first gained popularity on mobile devices (where screen space is more constrained), hamburger menus are now frequently seen on desktop versions of popular websites. This straightforward icon with just a few horizontal lines is a minimalist choice that blends seamlessly into virtually any design. The majority of visitors will know right away that this is where they should begin their journey through your website because so many well-known companies now use hamburger menus on their websites, for example, IKEA.

 6. Check That Your Logo Refers To The Home Page

Many website owners still make the error of failing to include a link from their company logo on their home page. The 'Homepage' option on the site menu is not necessary. Simply link to your website's home page from the company logo at the top of each page. This will be completely obvious to the vast majority of visitors because it has now been incorporated into standard web design practices.

7. Learn About The Advantages Of The Fat Footer

The fat footer, also known as the mega footer, is a list of links to all of your website's key pages. It is located at the bottom of the home screen, as its name suggests. Although grouping related menu options together using category headings is a better idea if there are many menu options, ordering them alphabetically is still an option.

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