Haarty Hanks - Digital Marketing Solutions

  Here are a few tried-and-true suggestions for improving the usability of the navigation on your website. 1. Carefully plan your website's navigation system. Your website's goals should be taken into consideration when creating the navigation menu. Are you attempting to persuade the visitor to get in touch with you for more details? Are you attempting to sell something? Or does your website offer insightful content that positions your business as a subject-matter authority? The navigation structure will need to be approached differently in each of these various scenarios.  2. Set Menu Items in Priority The navigation structure of your website should function like a funnel, with visitors entering at the top and being guided to whatever they are looking for. For instance, your menu should have a clear priority, with the most crucial options standing out. It's helpful to know that the items on the menu that are close to the top and bottom get the most attention from customers

  In today's digital landscape, construction firms require a website that serves as a marketing platform rather than just a pretty calling card. True, many transactions are completed with a handshake, but competition is fierce, and buyers are conducting more research before signing on the dotted line. When people search for you online, if you don't rank and your website is terrible, you won't appear legitimate. We've met with a number of construction companies looking to update their websites, and it's clear that the industry is falling behind in terms of SEO and other digital marketing efforts. Now is an excellent time to invest in digital marketing and establish yourself as an industry leader. Allocating a portion of your marketing budget to SEO will position your company for long-term growth and an increase in profits. Remember, SEO is more than just optimizing your website for search engines. It optimizes people as well. When done correctly, SEO improves y

  PPC has numerous advantages for small businesses . A successful PPC campaign can help a business grow and generate profit faster than any other online marketing method. PPC is an excellent way to reach your target audience at precisely the right time and when they are ready to convert. What is PPC? Pay Per Click, PPC is one of the tools available to promote a business online. The PPC model is popular because it works in such a straightforward manner. Simply put, you run the ads and only pay when someone clicks on them. You can use a variety of Pay Per Click platforms, but the most well-known are Google Ads and Bing Ads. 1. Quick Results Businesses are looking for quick results. PPC is perhaps the quickest way to launch an ad campaign and see immediate results. To make things easier, if you already have a website, you can quickly create an Adwords account, set up your digital ads , and run them on the Google network to begin receiving traffic. This is a very simplified expla

Looking for the best digital marketing agencies in the UK? Here is a list of the top digital marketing companies in the UK that can provide you with online reputation management services. Hiring a digital marketing consultant has become essential for social media marketing, online marketing, and lead generation. It is no secret that the type of analysis available through digital marketing methods is far more effective in decision-making than traditional marketing methods. Not only does digital marketing aid in the generation of more sales leads, but it also provides an accurate ROI analysis. The following is a list of the top online marketing companies in the United Kingdom:   SmartSites SmartSites is a multi-award-winning website design and digital marketing firm specializing in search engine marketing ( SEO & PPC ). Alex and Michael Melen, brothers who grew up with a passion for all things digital, founded SmartSites. SmartSites quickly became one of America's fastest-

In the world of digital marketing, artificial intelligence (AI) and SEO can help to streamline and improve marketing campaigns. It can also reduce the possibility of human error. While much of the digital marketing world still relies on human creativity, an AI program may be able to create a report based solely on data. However, the human touch is still required to truly connect with your customers. As AI marketing becomes more mainstream, here are some of the innovations that could have an impact on the industry. Curation and creation of content Content marketing has now grown into a multibillion-dollar industry. It's so common that some people think it's the only way to market. AI has the ability to curate and generate content, as well as distribute it to the appropriate people and platforms. On a basic level, this technology automates the content generation, but in the future, AI could generate viable topics for writers or even develop initial drafts of content bas

  Blog writing can be really hard and that's no news. You not only have to decide on the keywords and the most appealing topics. Also writing topics isn't enough. As you pen down content, you also need to have solid Content strategies and you also need to consider whether these strategies can help you with your SEO.   The evergreen content answers a lot of your most frequently asked questions. Also, it refrains from becoming outdated quickly and accordingly draws in a natural stream of steady organic traffic. The aim of these posts is also to answer questions with a lot of longevity and shareability. Once you create a post, you also need to remember that though it may take some time, views can organically increase over time.   The evergreen content will always live up to the hype.   Evergreen content is known to be versatile and is known to be self-sustaining content. The content marketing team must be cautious of all the steps that are needed to be taken. Also, remember

Your 2022 budgets for digital marketing have likely tested deep waters cause of another unexpected intervention by the COVID-19 pandemic in the form of omicron. There has been a lot of economic uncertainty which has made it quite unnerving, to begin with. It would be almost laughable at this point if we thought that we had scope for determining the future.   But there's something that comes with indomitable courage and as of now, marketers are again being asked to do the impossible again. The clients and stakeholders alike are asking around to calculate the 2022 Digital Marketing budget no matter how turbulent the future may be.   Throw out your budgeting playbook for 2022.   Most budgeting processes run on a simple principle. The mid-to-large companies always put their best foot forward to distil the dynamic and unpredictable future of digital marketing into spreadsheets. Even in a “normal” year, where there are no visible economic calamities, the pace of change is not slow